Goal
Make alterations to the poster of last year and make it more engaging and impactful, ensuring that the message is clearer and more appealing to the target audience.
Improved on
- After effects
- Motion design
- Illustrator
Key differences
- Added animation
- New lay-out
Why?
- Animation will grab more attention > static imagery
- Bee guides you through the poster making it that you look at the most important things